Introducing: Overlooked Ventures 💥

Deploying capital into untapped talent through a $50MM venture fund

I’ve been holding in a secret for far too long and it’s finally time to share.


For the past few years, I’ve been mentoring, advising, and investing in startups and after thousands of meetings with founders and nine angel investments this year, I knew it was time to take it to the next level. So I teamed up with a friend of mine in the startup space, Brandon Brooks, and we started Overlooked Ventures.

Introducing Overlooked Ventures

Overlooked Ventures is a venture capital firm focused on supporting and investing in early-stage companies with one or more historically ignored founders and provide them with capital, resources, and connections to scale their business. Filed as 506(c), Overlooked Ventures Fund I is $50MM pre-seed/seed-stage fund investing in 80–100 industry-agnostic startups in tech, tech-enabled, and D2C, with check sizes between $150–250K.

The Overlooked Advantage

We roll-up-our-sleeves. As successful bootstrapped founders ourselves, Brandon and I know what it takes to get on the ground and work for founders. The experience we have ranges from pitch help for future rounds to specific marketing and sales strategy and so much more. And if we don’t know the answer, we aren’t afraid to open our network and find someone who does through our extensive Founder’s Network of 100+ investors, operators, experienced professionals as well as our Advisory Board for the fund which includes seasoned VCs and startup mentors: Eric Bahn of Hustle Fund, Marie Rocha of Realist Ventures, McKeever “Mac” Conwell of Rarebreed Ventures, Saba Karim of Techstars, and Katelin Holloway of Seven Seven Six

Wait… but what about Let’s Start Up?!

I’m STILL going to be sending out the same style newsletter every Friday as I have been for the past year. The content isn’t changing at all. I will still highlight women founders making moves, share stories of other funds winning, and startup launches people should know about. It’s just now going to be called Overlooked Ventures as a way to continue celebrating and rooting for the founders who have been historically ignored.

We’re just getting started

To learn more about the fund and the mission, check out the post I wrote about the launch.

If you want to celebrate with us, please share on social media and forward this email to everyone you know.

And most importantly: If you’re an LP who wants to be a pioneer on this journey with us, apply here and visit our site at to learn more about who we are and our mission.

Thank you all for your support and for joining us on this mission! - Janine & Brandon